The Controller behind R&S Financials — and the reason our clients get finance-department clarity without a finance department.
Book a Bookkeeping Diagnostic See how it worksRosa Amaya is a Controller with 12 years of accounting experience. She has spent her career inside the monthly close — reconciling, reporting, and answering the question every owner actually asks: “So how are we really doing?”
R&S Financials is the practice she built to give small and midsize businesses that same level of care: books that are clean and current, reports written in plain English, and a close that finishes on the same date every month. Her platform background spans QuickBooks Online — our primary platform — and NetSuite, for businesses with more complex needs. Service is available in English and Spanish.
Her belief is simple: your books should tell you the truth about your business, every month, on time. Not at tax time. Not when the bank asks. Every month.
Reconciled means reconciled — to the statement, every account, every month. A fast wrong number is worse than no number.
Reports by the 12th, questions in one list, replies within one business day. Reliability is the product.
Reports and explanations written for owners, not accountants. If a number matters, we'll tell you why — and what we'd watch next.
Most bookkeeping stops at data entry. Ours starts there — and continues to budgets, cash flow, and profitability, so the books actually steer the business.
Small and midsize businesses — with dedicated playbooks for the industries whose books have their own language:
Job costing, WIP tracking, and retainage that doesn't fall through the cracks.
Profitability by client and service line, and receivables that get attention before they get old.
Owner-run companies that have outgrown the shoebox-and-spreadsheet stage.
R&S Financials is a brand of R & S Financial Services LLC. Based in Brandon, Florida — serving businesses throughout Tampa Bay and remotely across the United States. Service in English & Spanish (se habla español). Bookkeeping services only; tax preparation and filing are provided by your CPA.
Book a diagnostic and get a written assessment of your books plus a fixed quote. No pressure, no hourly billing, no surprises.
Book a Bookkeeping DiagnosticBased in Brandon, Florida — serving businesses throughout Tampa Bay and remotely across the United States. We reply within one business day.